Trademark Infringement in Turkey: What is it, How to Understand, What to Do?

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Trademark Infringement in Turkey: What is it, How to Understand, What to Do?

Trademark Infringement in Turkey: What is it, How to Understand, What to Do?

Trademark Infringement in Turkey, without the permission of the owner of a trademark; It is a serious legal problem that arises when it is used in products, services, advertisements, packaging, websites, social media or sales channels. Especially with the growth of e-commerce, violations such as selling counterfeit products, advertising searches with a brand name, and using a brand in a domain name are more common.

In this article; We  will discuss in a practical language what is trademark infringement, which behaviors are considered infringement, and what legal and criminal remedies the trademark owner can take.

Note: This content is for general informational purposes only; In concrete cases, it is recommended to seek legal support from an intellectual property expert.


What is Trademark Infringement (Trademark Infringement)?

In Turkey, trademarks are mainly  protected under the Industrial Property Law No. 6769. Actions such as using the trademark, imitating the trademark or engaging in commercial activities related to counterfeit products without the permission of the trademark owner  can be considered as "trademark infringement".


In Which Situations Does Trademark Infringement Occur in Turkey?

The most common types of violations in practice are:

1) Unauthorized use of the trademark

  • On the product, on the packaging, on the label, on the showcase
  • In advertisements, catalogs, invoices/letterheads
  • Social media account name or username

Such unauthorized use is among the acts considered trademark infringement in the law.

2) Imitation of the trademark or use of an indistinguishably similar one

Similar use that creates the impression that "this product/service belongs to the same brand" is also risky.

3) Offering the counterfeit product for sale and putting it into commercial circulation

Actions such as selling, storing, importing/exporting branded products that are known (or should be known) to be counterfeit may be subject to both civil litigation and, depending on the circumstances, criminal investigation.

4) Exceeding the scope of the license

Even if a license is obtained from the trademark owner, use exceeding the limits of the license may also turn into infringement.


What Should You Do First If Your Trademark Rights Have Been Infringed?

Taking quick and accurate action often stops losses before they escalate:

  1. Collect evidence
    • Product/photo, invoice, shipping label, marketplace links
    • Webpage and social media screenshots
    • "Test purchase" if possible (buying the product and keeping the package/label/invoice)
  2. Check your trademark registration information
    • Registration classes (Nice classes) and scope of use
    • Current status of the trademark (Official institution for registration and processes: Turkish Patent and Trademark Office – TÜRKPATENT)
  3. Strike / removal request (reconciliation step)
    • Notary strike, removal notice to platforms, official warning to the seller (Many files can be solved with quick removal + reconciliation.)
  4. Consider an injunction strategy if urgent
    • If the violation is ongoing, "immediate stop" can be critical (I explain below).

Legal Remedies: Lawsuits and Claims That Trademark Owners Can File

The right holder whose trademark right has been infringed can make many demands from the court. Among the main demands listed in the law:

  • Detection of infringement
  • Prevention of possible infringement
  • Stop the violation
  • Removal of violation and pecuniary/non-pecuniary damages
  • Seizure of violated products/production tools
  • Disposal if necessary

There are options such as.

Practical tip: If the goal is not just compensation, the priority in most cases is to "stop the infringement" and "cut off sales channels". The claim for compensation is strengthened according to the evidence and calculation.


Precautionary Measure: The Most Effective Way to Quickly Stop the Sale

In trademark infringements, the damage may increase while the litigation process continues. Therefore, the law  provides quick protection with an injunction under certain conditions.

The most common examples in practice within the scope of interim injunction are:

  • Preventing/stopping infringement acts
  • Seizure and preservation of the products (and in some cases vehicles) subject to the violation
  •  Obtaining coverage for possible damage

This framework is regulated in Law No. 6769.


Criminal Dimension: Is There a Crime of Trademark Infringement?

Yes. Some violations are  also considered within the scope of criminal law. For example; There are  provisions that stipulate imprisonment and judicial fines for acts such as producing/providing services, offering for sale, selling, importing/exporting, possession/storage for commercial purposes by infringing on someone else's trademark right.

Criminal processes vary according to the concrete case; issues such as "complaint", standard of evidence and identification of the perpetrator are important. Therefore, penalty applications should be planned strategically.


Competent Court: Where to File Cases?

The courts in charge of industrial property disputes  are  regulated as  the Civil Court of Intellectual and Industrial Property Rights and, in relevant cases, the Criminal Court of Intellectual and Industrial Rights.

In places where these specialized courts do not exist, general courts may come into play according to the type of file in practice; nevertheless, which court is competent should be evaluated according to the concrete case.


Statute of Limitations: How Long Should a Lawsuit Be Filed?

When it comes to damages due to trademark infringement  , in most cases, the tort statute of limitations rules are taken into account. According to the Turkish Code of Obligations, the claim for compensation is generally:

  • 2 years from the learning of the damage and the responsible,
  • In any case, the  statute of limitations expires within 10 years from the date of the act  ; in some cases, a longer penal statute of limitations may come into play.

Since deadlines are critical, it is important to support points such as "learning date" and "whether the violation continues" with evidence.


Trademark Rights Infringement on the Internet: E-Commerce, Domain Name and Social Media

Trademark infringement in digital comes in many different forms:

  • Selling counterfeit goods in the marketplace
  • Use of brand in Instagram/TikTok account name
  • Trademark mention in the domain name (domain)
  • Misleading use of the brand in ad texts or SEO content

In this type of violation, the two lanes often go hand in hand:

  1. In-platform lift/report-remove processes
  2. Interim injunction + permanent stay through litigation

Frequently Asked Questions

If I don't have a trademark registration, is protection still possible?

In some cases, different legal bases may arise, such as unfair competition, trade name or rights acquired through use; however, the strongest protection is usually provided through a registered trademark.

How do I prove that there is a sale of counterfeit goods?

Screenshot alone may sometimes not be enough. The file is strengthened with test purchase, invoice/cargo, product photo, advertisement links and, if necessary, expert examination.

Is it difficult to take an interim injunction?

Courts want to see strong indications and evidence that "a violation has occurred or will occur seriously." Measure is the tool that gives the fastest results in most cases with the right evidence.

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